PRINT DESIGN

They say "print is dying" but the skills used to create and produce dynamic print work and packaging are always in demand. But no matter the touchpoint, we are tasked with creating rich, engaging designs and ensuring a cohesive branded experience for every consumer. I always emphasize the importance of having a very strong foundation in traditional graphic design, including print design, branding, and typography. I use these skills daily to create highly engaging pieces of content for the audience to experience and interact with.

Devil may cry  - print campaign

Capcom utilized us to create the pre-launch digital campaign for DmC and later tasked us with creating the full promotional campaign. Since the game features a cinematic storyline and feel. We wanted to capture that cinematic feel and highlight one of its most highly lauded releases with a movie poster like campaign featuring the protagonist and his newly redesigned swagger front and center. We used temperature and layout to highlight Dante's demonic and angelic dichotomy and to tease its relevance in the game. The proposed ad campaign was so well received it was incorporated as the basis for the game box art as well.

ESCECURITEL TRADE CAMPAIGN AND MARKETING GUIDE

Created a series of materials for eSecuritel, a company providing insurance options for third party cellular phone carriers and providers wanting to offer handset replacement insurance for its customers. Guides not only extolled the benefits of coverage but also provided an overview the program to be used as educational materials for the carrier's/provider's employees so they could properly sell up the insurance options to its customers. Packages also offered full marketing kits to add in-store messaging across their locations to increase conversion at the point of sale.

CENTURY 21 - PRINT & OOH CONCEPT 

The high-end New York based discount fashion retailer was suffering from poor sentiment online because of long lines, inconsistent merchandise and messy stores. We offered a creative campaign to highlight the thrill and mystery of the hunt for fashion. Find Yourself was as much a discovery of your sense of style as it was discovering the latest trend in store for 80% off. We highlighted the sense of euphoria and celebration after purchase and new places you will find yourself going sharply dressed for the concrete runway – all for less!

GREAT LAKES CHEMICAL ANNUAL REPORT

Our parent company, Great Lakes Chemical leveraged our subsidiary team's (Chemtura) in-house design department to create the annual report for the entire company – a task usually reserved for the above-the-line agency. The Result? A warmer annual report told from the perspective of the people who know the company best – its employees.