DIGITAL + SOCIAL

The consumer landscape has become increasingly digital and brands who are not fully utilizing this channel are quickly left behind. And with the advent of generative AI, AR, VR and a predominant social-first campaign philosophy taking hold, an integrated digital marketing campaign helps you maximize the possibilities of all applicable channels while delivering better results that you couldn't get from a single channel.

SOCIAL FIRST CAMPAIGNS

E-COMMERCE PARTNERSHIPS

PURPOSE DRIVEN WEBSITE REDESIGN

WEBSITE + INTRANET + CRM CAMPAIGNS

AR GAMEPLAY + SOCIAL GAMING
LAUNCH CAMPAIGN

Capcom's goal was to maintain the momentum surrounding the most talked about reboot of Devil May Cry in ages. Social media was ablaze and divided with commentary about the game's new direction. Everyone wanted to know more about the game and wanted as much exclusive content as possible. The debated and rebooted protagonist, Dante, touted newer abilities to be able to see past reality and uncover the truth in society. Art imitated life here as this was also a perfect allegory to the "Occupy" movement which was at its fever pitch at the time. We developed a AR mobile app which when held up to real world objects and viral websites would allow on to "see the truth" like Dante and unlock hidden messages and content. This was a unique spin on content delivery. The app was available on both Android and iOS platforms. Social gamification allowed friendly competition and sharing of each player's progress in the game. Members could team up or go it alone to uncover clues. And we used the app to distribute exclusive art, game stills and videos of the characters as they were being developed in real time to delight fans.

eye of dante – launch campaign elements

Beyond the app, we created two viral websites for an underground movement called "The Order" and a Fox News Parody called "Raptor News Network". We filmed and created news stories based on the story arc in the game and established a full blown prequel to immerse players into the world of Danté. Clues were evenly spread across all available social media channels, the two sites, CapCommunity. Triggers for the app to unlock were sprinkled across each channel and in the real world so players had to truly engage themselves across the campaign if they wanted to win. Leaderboards tracked overall progress in real time. The call to action across channels all pointed to pre-game sales and all points accrued could be redeemed in the actual game to purchase weapons upgrades and new clothing for the main character. The result? All available pre-game sales were sold within 90 days. 

resident evil revelations - launch campaign

The first release on Resident Evil on Nintendo 3DS, "Revelations" takes place on a cruise ship that on its maiden voyage gets contaminated with the T-virus and all passengers on board die. Our strategy was to create a launch campaign that served as a prequel to the game and made the ship the "Queen Zenobia" come alive. We launched at ComiCon with uniformed cruise employees pitching a Gamers Fantasy Cruise aboard the Queen Zenobia. We created a discount booking site with "live" camera and social media feeds (which actually got highlighted by Trip Advisor). Players and unsuspecting wannabe passengers contributed to the social "conversation" and mystery surrounding our luxury cruise. As the campaign progressed the site and feedback about the cruise deteriorated clues and easter eggs began appearing across all social media channels. Fans started teaming up to decipher clues and anomalies littered all throughout the internet. CapCommunity played along in our alternate reality universe, uncovering clues to receive exclusive content up until game launch when finally the game's government agency shut down the campaign for good. Of course in good faith, the Queen Zenobia decided to uphold good customer service and their end of the bargain by awarding one lucky winner an all expense paid cruise on a more "reputable" cruise line. Others winners received Nintendo 3DS unit and game RE: Revelations game packs and original art from the game's developers.

alvarez & marsal - site redesign

A&M.com was suffering from extreme abandonment and low conversion rates on its site. Visitors were often confused at what services were offered and who to contact to get more information and were leaving the site within 3 clicks. The site was blinding storm of information with very little guidance. We fully redesigned the site with a focus on curated content delivery that parses content based on the browsing decisions and search terms the user makes in real time. On each subsequent page visit, the homepage, sidebar content changes and serves the most pertinent content, thought leadership, language, location and A&M employees that worked within the fields the user is most interested in. From any screen or point of entry, a contact and/or office location was no more than 1-2 clicks away on every page. Content was streamlined and communication was made much easier helping a company who does-it-all to do more to create specific solutions for the audience.

E-COMMERCE

DIGITAL PARTNERSHIPS

Digital offerings that served as an additional campaign channels, social media aggregation, branded experiences or educational tools that engage the target audience while delivering video, curated product collections, tastemaker content or special certifications to encourage and reward repeat customer engagement.

ADDITIONAL WEB CONTENT